Privacy Statement Summary:

Who will use my data?

Ambia Health will use your data to provide our medical imaging opinion services. Your data will be stored securely using the secure Cimar medical imaging solutions platform.

What for?

We will store and process your data in order to allow us to provide our and services to you. We may also send you details that we think you will be interested in. This may include a range of our related products and services. The organisation will store and process your data in order to allow it to provide our professional services to you, including imaging second opinion services, related medical services, healthcare services and other products and services to you. The organisation may also use your data to process financial transactions. Where we collect, store, and process sensitive personal information or where we process your data in relation to financial service, this will always be with your explicit consent.

What will happen if I contact you?

If you contact us, we will use your information, send you the information you have requested and other information that we think you will be interested in.

What data will be stored?

We will store your personal details in order to provide our medical image second opinion services to you. Where appropriate, we will store details of the services we provide to you and related financial information as required. We may store sensitive personal information. Where this is the case, we will take appropriate precautions to protect your data.

What data will be shared?

We will not share your data with any third parties other than as described here and as required to meet our obligations to you. We may share your details with your doctor and other health care professionals where necessary to protect your vital interests and where we believe that sharing your data is in your best interest, we will share your information with any regulator or legal body that requests it. We may need to share your personal data, in order to provide our services to you, and to ensure we act in your best interests. Where this is the case, we will take appropriate precautions to protect your data.

How long?

Your data will be stored only for 8 years after which time your data will be deleted.

Who can access my data?

We operate strict access controls to ensure the privacy of your data. We will never sell, share, or otherwise distribute your data to any other third party.

How is my data kept secure?

We will store your data on secure servers which will be processed in the EU and USA. We ensure that your data is safe at all times and have taken appropriate technical, administrative, and operational precautions to protect your data. We use industry recommended security protocols/technology to secure data. All documents and paper documentation is stored in secure filing cabinets where necessary.

About This Privacy Policy

This policy sets out how we will use and share the information that you give us. This policy describes your relationship with Ambia Health. We take your privacy seriously and will only use your personal information to provide the products and services you have requested from us and to send you information about products and services you may be interested in. We will never sell, share or use your personal information other than as described here and always how you would reasonably expect.

The General Data Protection Regulation (GDPR) describes how organisations must collect, handle, process and store personal information. These rules apply regardless of whether data is stored electronically, on paper or on other materials. To comply with the law, personal information must be collected and used fairly, stored safely and not disclosed unlawfully. GDPR is underpinned by eight important principals. These say that personal data must:

  • Be processed fairly and lawfully
  • Be obtained only for specific, lawful purposes
  • Be adequate, relevant, and not excessive
  • Be accurate and kept up to date
  • Not be held for any longer than is necessary
  • Processed in accordance with the rights of the data subjects
  • Be protected in appropriate ways
  • Not be transferred outside the European Economic Area, unless that country or territory also ensures an adequate level of protection

We take these responsibilities seriously; this document describes our approach to data protection. This policy helps to protect us both from data security risks, including:

  • Breaches of confidentiality. For instance, information being given out inappropriately.
  • Reputational damage. For instance, the company could suffer if hackers successfully gained access to sensitive data
  • Actual loss or damage caused as a result of a breach or other incident relating to your data.

Who We Are and How to Contact Us

Ambia Health is registered in United Kingdom and is registered with the Information Commissioner’s Office with ICO registration number: ZA616394. The data controller is Dr Robert Colliver. You can contact us in any of the following ways:

Who this privacy policy applies to

Ambia Health provides a medical imaging reporting service. This policy relates to data subjects of Ambia Health. Processing of your data is required in order to offer you our products and services. This policy applies to individuals who have shared their data with Ambia Health as either a client/patient, relative, customer, employee, supplier or in any other capacity.

It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the GDPR. This can include:

  • Names of Individuals
  • Postal addresses
  • Email Addresses
  • Telephone numbers
  • Information as required to provide our medical reporting services to you
  • Other information as required to maintain our relationship
  • Sensitive personal information including medical information, scans, images, x-rays, treatments, test results, medical advice, and other sensitive information
  • We may store other sensitive information as required including genetic information, race, religion, nationality, and other sensitive information where required by us to provide the best possible care

We will only collect, store, process, or share your sensitive personal information with your explicit consent.

What this policy applies to

This section describes how Ambia Health collects your data and applies to the information about yourself that you choose to provide us with or that you allow us to collect. This includes:

  • The Information you provide when you contact us or discuss your medical reporting requirements
  • Scans, images, x-rays, and other material you send to us in order for us to provide our services to you
  • When you contact us in order to discuss using our services
  • Information we collect about how you use the website
  • Information relating to products and services we offer to you and other transactions including financial and other personal information required to complete these transactions
  • Information that is given and stored as part of our ongoing relationship

How your information will be used

We will only use your personal data for the purposes for which we collected it and as you would reasonably expect your data to be processed and only where there is a lawful basis for such processing, for example:


Type of data

Lawful basis for processing

When you contact us or register with us.

(a) Identity, (b) Contact, (c) Financial information; (d) medical information; (e) other personal information as required by us to provide our services to you, (f) Marketing and Communications

To provide our medical, health, or related services to you; with your consent; in our legitimate interest; to meet the terms of any contract or agreement.

Articles 6 and 9 UK GDPR

To provide our services to you, including medical and health related services. Managing payments, fees and charges, and to collect and recover money owed to us.

(a) Identity, (b) Contact, (c) Financial information; (d) medical information; (e) other personal information as required by us to provide our services to you, (f) Marketing and Communications

To provide our medical, health, or related services to you; with your consent; in our legitimate interest; to meet the terms of any contract or agreement.

Article 6 and 9 UK GDPR

To manage our ongoing relationship with you which will include notifying you about changes to our terms, products and services, or privacy policy, to maintain our records

(a) Identity, (b) Contact, (c) Interactions with us, (d) Marketing and Communications, (e) Consent

Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services.

Article 6 and 9 UK GDPR

To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity, (b) Contact, (c) Technical Information

Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise; Necessary to comply with a legal obligation.

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical, (b) Usage

Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

To make suggestions and recommendations to you about products or services that may be of interest

(a) Identity, (b) Contact, (c) Technical, (d) Usage, (e) Profile

Necessary for our legitimate interests to develop our products/services and grow our business

We will collect and process information about you, including your name, date of birth, address, contact details (including email address and mobile phone number), medical information, other health related information, product and service details, purchase history and data collected as part of any payment. We may take personal information from:

  • Information that you provide to us when registering with our website (including your email)
  • Information that you provide to us when signing up to any distribution lists to receive correspondence from us
  • Medical information [scans, x-rays, images, videos etc., past medical history, treatment, medication, allergies, etc], health [physical and mental health] and other personal information required by us to provide our services to you.
  • Information relating to any products or services we provide to you, including any other interaction with us
  • We collect personal, sensitive data as defined in Article 9 of the UK GDPR we will ensure we take appropriate precautions to protect this data.

Personal data we receive will be used for the purposes it was provided, including:

  • To respond to queries from you regarding the possible use of our services
  • To provide our products and services to you
  • To carry out our obligations arising from any contracts or other agreements entered into between you and us including the provision of medical and health related services, and to respond to queries from you regarding those contracts and agreements
  • To manage and administer the relationships between you and us
  • To notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us
  • To obtain feedback from you regarding us

In accordance with your preferences, we will also use your personal information to provide you with information about products, services, promotions and offers that may be of interest to you unless you tell you us that you wish to opt out from our communications. We may use your personal information in order to ascertain the services, promotions and offers that are likely to be of particular interest to you. This document explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we may still use your personal information to provide you with important services communications, including communications in relation to any purchases you make or services you use.

How to change your preferences

We operate in line with UK GDPR data protection. We respect your rights and will respond to any request for access to personal information and requests to delete, rectify, transfer, data and to stop processing. We will also advise you on how to complain to the relevant authorities, namely the Information Commissioner’s Office. Any requests or objections should be made in writing to the Data Controller or you can visit our website, call, or email us to contact us to change your preferences at any time.

Opting out at a later date

Where you give your consent for us to process your data, for example when you agree to us sending you marketing information or where you agree to us processing financial data, you can contact us to amend or withdraw your consent at any time. You can also choose to object to processing and request deletion of your data where you have provided consent for us to process your data originally. We respect all user rights as defined in GDPR. If you have any comments or wish to complain please contact us. If processing of your data ceases, then we will inform any other recipient of your data of your request.

How we store and process your data

Your data will be collected stored and processed securely in the UK, we do not transfer your data outside the UK. Your data will be stored for up to 8 years to ensure we have records of service, payments, and other interactions we have with you.

In order to provide our services to you, we use recognised third parties to store your images, take payment, conduct credit reports and other checks, manage our company accounts and provide banking services. We will store transactions, payment and order data for up to 7 years or for as long as required by UK financial and company regulations. These third parties may operate outside the EU, if this is the case, we will ensure precautions are in place to protect your data.

We may be legally obliged to disclose your personal information without your knowledge to the extent that we are required to do so to comply with UK legislation.

You will only receive marketing communications from us if you have:

  • Requested information from us or purchased goods or services from us
  • If you provided us with your details at the point of entry of your details for us to send you marketing communications
  • You have not opted out of receiving marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Our obligations

We are a data controller. In relation to the information that you provide to us, we are legally responsible for how that information is handled. We will comply with the UK GDPR in the way we use and share your personal data.  Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You can see more about these rights at:  You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We will respond to all legitimate requests within one month unless there is a legitimate need to extend this in accordance with the ICO guidance. If your request does take us longer than a month i.e., if your request is particularly complex or you have made a number of requests then we will notify you and keep you updated.

Third Parties

We may have to share your personal data with the parties set out below for the purposes described in this document:

  • Service providers who provide IT and system administration services
  • Service providers who provide our medical reporting platform for example our Data Processor – Cimar UK Ltd [ – Privacy Policy see: ]
  • Other companies as required for us to provide our goods and services to you, and always as you would reasonably expect
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, credit scoring, banking, legal, fraud protection, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets
  • Third parties as required to provide our products and services to you
  • Other medical / health related companies and organisations as required to provide the best care to you and to act in your best interests.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law and have appropriate contracts or data processing agreements in place. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. Under the UK GDPR, we are also permitted to share some information with third parties who use such data for non-marketing purposes (including credit and risk assessment and management, identification and fraud prevention, debt collection and returning assets to you).


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Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

As well as your ability to accept or reject cookies, we also require your permission to store cookies on your machine, which is why when you visit our site, you are presented with the ability to accept our terms of use, including the storage of cookies on your machine. Should you not accept then you are free to leave our website, at any time.

Contacting us, exercising your information rights and Complaints

If you any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact: Dr. Robert Colliver at Ambia Health.

If you remain dissatisfied then you have the right to apply directly to the Information Commissioner for a decision. The Information Commissioner can be contacted at:

Information Commissioner’s Office

Wycliffe House

Water Lane